5 Best Influencer Collaborations in the Travel Industry


In the dynamic world of travel, the power of influencers has skyrocketed, revolutionizing the way brands connect with their target audience.

Drawing upon insightful data and extensive research, this article unveils the top five influencer collaborations in the travel industry.

From the highly successful partnership between Marriott and travel influencers to the impactful campaigns by Hilton and Expedia, these collaborations have left an indelible mark on the industry.

Brace yourself for a captivating journey into the world of influential travel collaborations.

Marriott X Travel Influencer Collaboration

The Marriott X Travel Influencer Collaboration has successfully harnessed the power of social media to promote their brand and engage with their target audience. In today's digital age, social media has become a crucial tool for businesses to connect with their customers. The hospitality sector is no exception, as hotels and resorts are increasingly relying on social media influencers to reach their target audience and drive bookings.

Marriott's collaboration with travel influencers is a prime example of how influencer partnerships can benefit the hospitality industry. By partnering with popular travel influencers, Marriott is able to tap into their large and engaged following, leveraging their influence to promote their brand and offerings. This collaboration allows Marriott to showcase their properties to a wider audience and generate interest among potential travelers.

The role of social media influencers in the tourism industry cannot be overstated. These influencers have a strong presence on platforms such as Instagram, YouTube, and TikTok, where they share their travel experiences and recommendations. Their followers trust their opinions and often seek their advice when planning their own trips. By partnering with travel influencers, hospitality brands can effectively tap into this trust and reach a highly engaged audience.

To ensure the success of their influencer collaborations, Marriott likely worked with a hospitality social media agency. These agencies specialize in identifying and partnering with the right influencers for their clients, ensuring that the collaboration aligns with the brand's values and target audience. They also handle the logistics of the collaboration, from planning the content to tracking its performance.

Airbnb's Successful Influencer Partnerships

Airbnb's ability to forge successful influencer partnerships has further solidified the importance of leveraging social media influencers in the travel industry. By collaborating with popular influencers, Airbnb has been able to reach a wider audience, increase brand awareness, and showcase the unique experiences and accommodations available on their platform.

One of Airbnb's notable influencer partnerships was with lifestyle and travel influencer, Kiersten Rich, also known as The Blonde Abroad. With over 600k followers on Instagram, Kiersten has a strong online presence and a dedicated following. Through her partnership with Airbnb, she has shared stunning photos and personal stories of her stays in Airbnb accommodations around the world. This collaboration has not only promoted Airbnb's brand but has also inspired and influenced her followers to consider booking through the platform.

Another successful influencer partnership for Airbnb was with adventure travel influencer, Louis Cole. With over 2 million subscribers on YouTube, Louis has a massive audience of travel enthusiasts who eagerly follow his adventures. Through his partnership with Airbnb, he has created engaging video content showcasing his stays in unique Airbnb properties while exploring different destinations. This collaboration has not only showcased the variety of accommodations available on Airbnb but has also brought attention to the platform's suitability for adventure travelers.

Below is a table showcasing the key details of Airbnb's successful influencer partnerships:

Influencer Social Media Platform Number of Followers/Subscribers
Kiersten Rich Instagram 600k
Louis Cole YouTube 2 million

These influencer partnerships have undoubtedly helped Airbnb strengthen its presence in the travel industry and attract a broader audience. By collaborating with influencers, Airbnb has effectively tapped into the power of social media to showcase its offerings and inspire travelers worldwide.

Hilton's Impactful Travel Influencer Campaigns

Hilton has successfully executed impactful travel influencer campaigns by strategically partnering with influential social media personalities. By leveraging the power of these influencers, Hilton has been able to reach a wide audience and promote their brand as a leader in the travel industry.

Here are three notable examples of Hilton's impactful travel influencer campaigns:

  1. Hilton x The Blonde Abroad: Hilton partnered with travel influencer Kiersten Rich, also known as The Blonde Abroad, to create engaging content that showcased Hilton's luxurious accommodations and unique travel experiences. Through a series of captivating photos and videos, The Blonde Abroad highlighted the beauty of Hilton's properties around the world, inspiring her followers to consider Hilton for their next travel adventure.
  2. Hilton x Expert Vagabond: Expert Vagabond, a popular adventure travel blogger, collaborated with Hilton to showcase the brand's commitment to sustainable travel practices. By documenting his stay at various Hilton properties, Expert Vagabond highlighted the company's efforts to minimize its ecological footprint and support local communities. This partnership not only increased brand awareness but also positioned Hilton as a responsible and environmentally conscious hotel chain.
  3. Hilton x Nomadic Matt: Nomadic Matt, a renowned travel blogger and author, partnered with Hilton to create informative and inspiring travel guides. Through blog posts, social media content, and videos, Nomadic Matt shared his firsthand experiences at Hilton hotels, offering valuable insights and recommendations to his audience. This collaboration not only helped Hilton attract new customers but also established the brand as a trusted source of travel information.

Expedia's Memorable Influencer Collaborations

Expedia has forged impactful influencer collaborations by partnering with influential figures in the travel industry. By leveraging the power of social media and the reach of these influencers, Expedia has been able to create memorable and engaging campaigns that resonate with their target audience. Let's take a closer look at some of Expedia's notable influencer collaborations:

Influencer Campaign Results
Brooke Saward (@worldwanderlust) #MyExpediaEscape Increased brand awareness and engagement through stunning travel photos and personal stories shared by Brooke.
Murad Osmann (@muradosmann) #ExpediaBucketList Generated millions of impressions and inspired travelers to create their own bucket list experiences.
Louis Cole (@funforlouis) #ExpediaFindYours Showcased unique and off-the-beaten-path destinations, encouraging travelers to explore beyond popular tourist spots.
Kiersten Rich (@theblondeabroad) #ExpediaxKiersten Promoted female empowerment in travel and highlighted the importance of self-discovery through solo adventures.
Chris Burkard (@chrisburkard) #ExpediaxChrisBurkard Showed the beauty of nature and the transformative power of travel, inspiring people to connect with the outdoors.

These collaborations have not only increased brand visibility but also helped Expedia connect with their target audience on a deeper level. By partnering with influential travel influencers, Expedia has been able to tap into their expertise and authenticity, creating content that resonates with travelers and inspires them to explore the world. Through these collaborations, Expedia has positioned itself as a trusted resource for travel inspiration and booking.

Tourism Board's Effective Influencer Collaborations

Tourism boards have also found success in their collaborations with influential figures, leveraging the power of social media and the reach of these influencers to create impactful campaigns that resonate with their target audience. These collaborations have proven to be effective in promoting destinations, attracting visitors, and boosting the local economy.

Here are three examples of tourism board's effective influencer collaborations:

  1. Destination Showcasing: Tourism boards often partner with influencers who have a large following and a strong presence on social media platforms. These influencers are invited to visit a destination and share their experiences with their audience. By showcasing the beauty, culture, and unique attractions of a place through captivating content, influencers generate interest and inspire their followers to consider visiting. This type of collaboration helps to increase awareness and generate positive word-of-mouth for the destination.
  2. Local Experiences: To provide an authentic and immersive experience, tourism boards collaborate with influencers who can offer insights into the local culture and lifestyle. These influencers are often locals themselves or have spent a significant amount of time in the destination. By sharing their personal stories, insider tips, and hidden gems, influencers create a sense of trust and credibility among their audience. This collaboration allows tourists to discover the destination from a local perspective, making their visit more enriching and memorable.
  3. Sustainable Tourism: Many tourism boards are now focusing on promoting sustainable travel practices and responsible tourism. They collaborate with influencers who align with these values and are passionate about environmental conservation and community development. These influencers educate their audience on sustainable travel practices, promote eco-friendly accommodations, and highlight local initiatives that benefit the environment and local communities. This collaboration not only creates awareness about sustainable tourism but also encourages tourists to make conscious choices that minimize their impact on the destination.


In conclusion, the travel industry has experienced tremendous success through influencer collaborations. Brands such as Marriott, Airbnb, Hilton, Expedia, and tourism boards have all recognized the power of influencers in promoting their brands and destinations. These collaborations have not only boosted brand visibility and engagement but have also provided valuable insights and data-driven results.

As the saying goes, 'A picture is worth a thousand words,' and these influencer collaborations have proven to be invaluable in capturing the attention and interest of the audience, leading to highly successful marketing campaigns.

For businesses in the hospitality industry looking to harness the potential of influencer marketing, partnering with a specialized hospitality social media agency like DigiLegin can provide tailored strategies and expertise in influencer marketing for travel and hospitality. DigiLegin understands the unique dynamics of the hospitality industry and can offer beneficial solutions to maximize brand exposure and engagement through influencer collaborations with hospitality industry influencers.

Ready to Start Growing Your Business Organically on Social Media?