7 Effective Pinterest Strategies for Travel & Hospitality


In today’s digital age, social media platforms have become invaluable tools for businesses in the travel and hospitality industry. Among these platforms, Pinterest stands out as a visual playground that offers immense potential for engagement and exposure.

By effectively harnessing the power of Pinterest, businesses can captivate their audience, boost their online presence, and ultimately drive more bookings and revenue.

In this article, we will explore seven highly effective Pinterest strategies tailored specifically for the travel and hospitality sector, helping you unlock the full potential of this platform.

Building a Strong Pinterest Profile

To build a strong Pinterest profile for travel and hospitality businesses, it is essential to optimize and curate content with a strategic approach.

In today’s digital age, social media platforms play a crucial role in connecting businesses with their target audience. With its visual nature and vast user base, Pinterest has become a valuable tool for travel agencies and hospitality businesses to showcase their offerings and attract potential customers.

When it comes to social media marketing strategies for travel agencies, Pinterest offers unique opportunities to engage with users who are actively seeking inspiration and planning their next trip. To make the most of this platform, businesses need to optimize their profile by using relevant keywords, compelling visuals, and strategic pin descriptions. By incorporating keywords such as ‘travel social media’ and ‘pinterest strategies for travel and hospitality,’ businesses can increase their visibility in Pinterest search results and attract users who are interested in their offerings.

Curating content is another essential aspect of building a strong Pinterest profile. Travel and hospitality businesses should create boards that align with their target audience’s interests and preferences. By curating content that inspires and informs, businesses can establish themselves as trusted authorities in the industry. Whether it’s showcasing stunning travel destinations, sharing travel tips and recommendations, or highlighting unique accommodations and experiences, businesses can use Pinterest to create a visually appealing and informative resource for potential customers.

Optimizing Pin Descriptions and Titles

When it comes to optimizing pin descriptions and titles on Pinterest, there are three key points to consider.

First, conducting thorough keyword research is essential to ensure your pins are discoverable by the right audience.

Second, crafting engaging pin descriptions that provide valuable information and entice users to click through is crucial for driving traffic to your website.

And finally, creating catchy titles that capture attention and accurately represent the content of your pins will help increase their visibility and engagement.

Keyword Research for Pins

Pinterest strategies for travel and hospitality can be optimized through effective keyword research for pin descriptions and titles. Keyword research plays a crucial role in ensuring that your pins are discoverable by users searching for relevant content. By incorporating the right keywords into your pin descriptions and titles, you can increase the visibility of your pins and attract more engagement.

Start by identifying popular search terms related to your travel or hospitality niche using tools like Google Keyword Planner or Pinterest’s own search bar. Once you have a list of relevant keywords, strategically incorporate them into your pin descriptions and titles. However, it’s important to strike a balance between incorporating keywords and maintaining a natural, compelling description that entices users to click on your pin.

Engaging Pin Descriptions

In the realm of travel and hospitality on Pinterest, optimizing pin descriptions and titles is key to creating engaging content that captures the attention of users. When it comes to pin descriptions, it’s important to be informative, persuasive, and concise.

Here are five strategies to help you create engaging pin descriptions that drive traffic and increase engagement:

  • Use relevant keywords: Incorporate keywords related to your travel or hospitality business to improve the discoverability of your pins.
  • Be specific and descriptive: Provide detailed information about the destination, hotel, or experience to give users a clear idea of what they can expect.
  • Add a call to action: Encourage users to click on your pin and visit your website or make a booking by including a strong call to action in your description.
  • Use hashtags: Utilize relevant hashtags to expand the reach of your pins and make them more discoverable.
  • Keep it concise: Aim for short and snappy descriptions that quickly grab the attention of users and entice them to learn more.

Crafting Catchy Titles

Optimizing pin descriptions and titles is crucial for crafting catchy and effective content that captures the attention of users in the travel and hospitality industry on Pinterest. When it comes to travel and hospitality, competition is fierce, and standing out from the crowd is essential.

A well-crafted title can make all the difference in attracting users to click on your pins and explore your content further. To create catchy titles, it’s important to understand your target audience and what they are looking for. Use keywords that are relevant to your content and that resonate with your audience.

The title should be concise, yet descriptive, providing a glimpse of what users can expect from your pin. Additionally, incorporating action words and emotional triggers can help create a sense of urgency and excitement, encouraging users to engage with your content.

Utilizing Rich Pins for Enhanced Engagement

Utilizing rich pins is an effective strategy to enhance engagement on Pinterest for travel and hospitality businesses.

Rich pins offer numerous benefits, such as providing more detailed information about a pin, including pricing, availability, and location.

By utilizing rich pins, businesses can increase engagement by offering users a seamless browsing experience and making it easier for them to take action, such as booking a hotel or exploring a destination.

Incorporating rich pins into Pinterest strategies can significantly boost engagement and drive valuable traffic to travel and hospitality websites.

Benefits of Rich Pins

By leveraging the functionality of rich pins, travel and hospitality businesses can significantly enhance engagement on Pinterest. Rich pins are a powerful tool that provide additional information and features beyond a standard pin, making them more valuable and appealing to users.

Here are five benefits of utilizing rich pins:

  • Increased visibility: Rich pins stand out in the Pinterest feed, attracting more attention from users and increasing the chances of engagement.
  • Enhanced user experience: Rich pins provide more context and information about a pin, offering a better experience for users and making them more likely to engage with the content.
  • Improved credibility: Rich pins display real-time information, such as pricing and availability, which adds credibility to the content and encourages users to trust and engage with the business.
  • Higher click-through rates: With rich pins, users can click directly on the pin to access the website, increasing click-through rates and driving more traffic to the business’s website.
  • Better searchability: Rich pins are more easily discoverable in Pinterest searches, allowing businesses to reach a wider audience and attract more engagement.

Increasing Engagement With Rich Pins

To enhance engagement on Pinterest, travel and hospitality businesses can leverage the power of rich pins, which offer additional information and features beyond a standard pin. Rich pins provide a more immersive experience for users, giving them access to valuable details such as pricing, availability, and location. By utilizing rich pins, businesses can increase engagement and drive more traffic to their website.

One effective way to utilize rich pins for enhanced engagement is by using product pins. These pins allow businesses to showcase their products or services with a direct link to the corresponding page on their website. This makes it easier for users to make a purchase or learn more about what the business has to offer.

Additionally, recipe pins can be used by travel and hospitality businesses to share unique and exciting recipes related to their destination or cuisine. This not only provides valuable content for users but also encourages them to engage with the pin by saving or trying the recipe.

Overall, incorporating rich pins into a Pinterest strategy can significantly increase engagement and drive more traffic to a travel and hospitality business’s website.

Rich Pin Type Benefits
Product Pins Direct link to product page for easy purchasing
Recipe Pins Share unique and exciting recipes for users to engage with
Article Pins Highlight blog posts or articles for increased traffic

Creating Eye-Catching Pin Graphics

Designing visually appealing pin graphics is crucial for attracting attention and engagement in the travel and hospitality industry. With thousands of pins competing for users’ attention on Pinterest, it’s essential to create eye-catching graphics that stand out from the crowd.

Here are five key elements to consider when creating pin graphics:

  • High-quality images: Use high-resolution images that are visually stunning and showcase the best aspects of your travel destination or hospitality offering. Users are more likely to engage with pins that feature beautiful and captivating visuals.
  • Bold and legible text: Incorporate clear and concise text that grabs users’ attention and conveys the main message of your pin. Use bold fonts and contrasting colors to ensure that the text is easily readable, even in a small thumbnail.
  • On-brand colors: Utilize colors that align with your brand identity to create a cohesive and memorable visual experience. Consistency in color schemes helps users recognize your brand and associate it with certain emotions or experiences.
  • Compelling headlines: Craft catchy headlines that pique users’ curiosity and make them want to click on your pin. Use action verbs, numbers, or intriguing questions to capture attention and entice users to learn more.
  • Engaging design elements: Incorporate design elements such as arrows, banners, or overlays to create visual interest and guide users’ eyes towards important information or calls to action. These elements can help highlight key features or promotions and encourage users to take action.

By focusing on these elements, you can create pin graphics that not only attract attention but also effectively convey your brand message and inspire users to engage with your travel or hospitality business.

Remember to experiment with different designs and optimize based on user engagement to continually improve your pin graphics’ effectiveness.

Leveraging Group Boards for Increased Reach

When it comes to expanding your reach on Pinterest, one effective strategy for travel and hospitality businesses is leveraging group boards. Group boards are collaborative boards where multiple users can contribute and share content. By joining and participating in relevant group boards, businesses in the travel and hospitality industry can significantly increase their visibility and reach a larger audience.

One of the key advantages of leveraging group boards is the increased exposure it provides. When you contribute pins to a group board, they are not only seen by your own followers but also by the followers of other contributors. This means that your content has the potential to reach a much wider audience than if you were just posting on your own boards.

Another benefit of group boards is the opportunity for collaboration. By engaging with other users in the same industry, you can build relationships and establish yourself as an authority in your field. Collaborating with others can also lead to more engagement and repins, as users are more likely to interact with content that is shared by multiple contributors.

To effectively leverage group boards, it is important to choose boards that are relevant to your business and target audience. Look for boards that have a high number of followers and active contributors. Engage with the community by liking, commenting, and repinning other users’ content, and make sure to consistently contribute high-quality pins that align with your brand.

Engaging With Pinterest Communities and Influencers

Frequently engaging with Pinterest communities and influencers is a crucial strategy for travel and hospitality businesses seeking to maximize their reach and influence on the platform. By actively participating in these communities and building relationships with influential users, businesses can gain valuable exposure and enhance their brand image.

Here are five reasons why engaging with Pinterest communities and influencers is essential for travel and hospitality businesses:

  • Increased visibility: Engaging with communities and influencers allows businesses to tap into a wider audience and increase their visibility on Pinterest. By participating in discussions, sharing relevant content, and collaborating with influencers, businesses can attract more followers and drive traffic to their boards and website.
  • Establish credibility: By engaging with communities and influencers, businesses can establish themselves as trusted authorities in the travel and hospitality industry. Sharing valuable and informative content, responding to user comments, and collaborating with influencers who have a strong following can help build credibility and enhance the reputation of the business.
  • Access to insider information: Engaging with Pinterest communities and influencers provides businesses with access to valuable insights and insider information. By participating in relevant discussions and following influential users, businesses can stay updated on the latest industry trends, customer preferences, and emerging destinations.
  • Collaboration opportunities: Engaging with communities and influencers opens up opportunities for collaboration. By partnering with influencers to create and promote content, businesses can reach a larger audience and benefit from the influencer’s expertise and following.
  • Feedback and insights: Engaging with communities and influencers allows businesses to gather feedback and insights from their target audience. By actively participating in discussions and responding to user comments, businesses can gain valuable insights into customer preferences, needs, and pain points, which can inform their marketing strategies and improve their products and services.

Tracking Metrics and Analyzing Performance

Tracking metrics and analyzing performance is a crucial aspect of Pinterest strategies for travel and hospitality businesses. In order to maximize the effectiveness of your Pinterest marketing efforts, it is important to have a clear understanding of how your pins are performing and how they are driving engagement and conversions.

One of the key metrics to track on Pinterest is the number of impressions your pins receive. Impressions indicate how many times your pins have been seen by users. By monitoring this metric, you can get insights into the reach and visibility of your content. Additionally, tracking the number of saves and clicks your pins receive can provide valuable information about the level of interest and engagement from your audience.

Another important metric to consider is the click-through rate (CTR), which measures the percentage of users who click on your pins after seeing them. A high CTR indicates that your pins are compelling and enticing enough to drive users to take further action, such as visiting your website or making a reservation. By analyzing the CTR, you can identify which pins are performing well and optimize your strategy accordingly.

Furthermore, tracking the conversion rate can help you understand the effectiveness of your Pinterest marketing in terms of generating bookings or sales. By setting up conversion tracking, you can see exactly how many users are taking the desired action after clicking on your pins.

In order to gain a comprehensive view of your performance on Pinterest, it is important to use analytics tools provided by Pinterest or third-party platforms. These tools can provide detailed insights into your audience demographics, top-performing pins, and other valuable data that can inform your strategy.


In conclusion, while implementing effective strategies on Pinterest can greatly enhance your presence in the travel and hospitality industry, navigating these strategies can be complex. This is where DigiLegin, a dedicated social media agency for travel, can step in to help.

We specialize in building robust profiles, optimizing pin descriptions and titles, utilizing rich pins, creating eye-catching graphics, leveraging group boards, engaging with communities and influencers, and tracking metrics. With our specialized social media services, we can help your business not only enhance engagement and increase reach but also attract more travelers and guests.

So, don’t miss out on the opportunities that Pinterest, along with DigiLegin’s expert Travel Marketing agency strategies, can offer for promoting your travel and hospitality brand.

Ready to Start Growing Your Business Organically on Social Media?