Top 10 Pinterest Strategies for Travel & Hospitality


In the realm of travel and hospitality, a hidden gem awaits, shimmering with endless inspiration and captivating visuals.

Unlocking the doors to success lies within the vibrant world of Pinterest.

With its vast array of strategies, this article unveils the top 10 Pinterest techniques tailored specifically for those in the travel and hospitality industry.

Prepare to embark on a journey filled with optimized profiles, eye-catching boards, and high-quality pins, while engaging with a community that shares your passion for wanderlust.

Let the adventure begin.

Optimize Your Pinterest Profile

To optimize your Pinterest profile, make sure to strategically curate your boards and showcase your expertise in the travel and hospitality industry. As a travel agency, utilizing social media platforms like Pinterest can greatly enhance your online presence and attract potential customers. With over 450 million active users, Pinterest is a valuable tool for promoting your services and inspiring travelers. Here are some effective Pinterest strategies for the travel and hospitality industry.

Firstly, create boards that are visually appealing and relevant to your target audience. Organize your boards by destination, theme, or type of travel experience to make it easier for users to navigate and find inspiration. Include high-quality images, enticing descriptions, and relevant keywords to optimize your visibility in Pinterest search results.

Secondly, showcase your expertise by pinning valuable content. In addition to sharing your own travel packages and services, you can curate pins from other reputable sources such as travel blogs, magazines, and influencers. This demonstrates your industry knowledge and positions you as a reliable source of travel information.

Furthermore, engage with your audience by encouraging user-generated content. Encourage your clients to share their travel experiences by creating boards where they can pin their own photos and stories. This not only fosters a sense of community but also provides social proof and encourages others to book with your agency.

Lastly, take advantage of Pinterest’s rich pins and video pins features. Rich pins provide additional details about your pins, such as pricing, availability, and location, making it easier for users to make informed decisions. Video pins, on the other hand, are a great way to showcase your properties, destinations, or travel experiences in a more engaging and dynamic format.

Create Eye-Catching Boards

How can you create eye-catching boards on Pinterest for your travel and hospitality business? Pinterest is a visual platform, and creating eye-catching boards is essential to attract and engage your audience. Here are four tips to help you create captivating boards that will make your travel and hospitality business stand out on Pinterest:

  1. Choose a compelling cover image:

The cover image is the first thing users see when they visit your board. Select a high-quality, visually appealing image that represents the theme or topic of your board. Use bright colors, stunning landscapes, or enticing food shots to grab attention and entice users to explore further.

  1. Organize your boards strategically:

Arrange your boards in a logical and visually pleasing order. Consider creating boards based on specific travel destinations, types of accommodations, or travel activities. This organization will make it easier for users to find what they are looking for and navigate through your content.

  1. Create themed boards:

Instead of having generic boards, create themed boards that focus on specific aspects of travel and hospitality. For example, you can have boards dedicated to luxury hotels, adventurous activities, or local cuisines. This will not only make your boards more visually appealing but also help users find content that interests them.

  1. Use compelling board titles and descriptions:

Craft catchy, descriptive titles for your boards that clearly convey what users can expect to find. Include relevant keywords to improve discoverability. Additionally, write engaging descriptions that provide more context and entice users to explore your pins.

Curate High-Quality Pins

Curating high-quality pins is crucial for success on Pinterest in the travel and hospitality industry. When it comes to visual appeal, captivating images are key to catching the attention of users and enticing them to click and explore further.

Additionally, it is important to pin relevant content that aligns with the interests and preferences of your target audience. This ensures that each pin provides value and inspires them to plan their next trip.

Visual Appeal Matters

With a focus on visual appeal, the curation of high-quality pins is essential for success in the travel and hospitality industry on Pinterest. In order to capture the attention of users and inspire them to engage with your content, it is crucial to curate visually stunning and captivating pins. Here are four strategies to enhance the visual appeal of your pins:

  1. Use high-resolution images: Ensure that your images are of high quality and resolution to present a professional and visually pleasing aesthetic.
  2. Incorporate eye-catching graphics: Utilize visually appealing graphics, such as infographics or illustrations, to enhance the attractiveness of your pins.
  3. Experiment with different formats: Explore various pin formats, such as carousel pins or video pins, to add diversity and intrigue to your content.
  4. Maintain a consistent visual style: Develop a cohesive visual style by using consistent colors, fonts, and imagery to establish brand identity and recognition.

Pinning Relevant Content

To consistently capture the attention of Pinterest users and drive engagement, it is imperative to curate high-quality pins that are relevant to the travel and hospitality industry. By pinning relevant content, businesses in this sector can showcase their expertise, inspire potential travelers, and establish themselves as trusted sources of information.

One effective way to curate high-quality pins is by creating a mix of informative and visually appealing content. This can include travel guides, destination inspiration, hotel recommendations, and tips for a memorable vacation. By offering valuable and engaging content, businesses can attract more followers, increase their reach, and ultimately drive traffic to their website.

Here is an example of how a business in the travel and hospitality industry can curate high-quality pins:

Category Pin Examples
Destination Inspiration Beautiful beaches, stunning landscapes, iconic landmarks
Travel Tips Packing hacks, money-saving tips, travel safety advice
Hotel Recommendations Luxury resorts, unique accommodations, budget-friendly options
Local Experiences Food and wine tours, cultural activities, adventure sports

Use Keywords in Pin Descriptions

Using keywords in pin descriptions is a crucial strategy for optimizing your Pinterest presence. By incorporating relevant keywords in your pin descriptions, you can improve your search visibility and attract targeted traffic to your travel and hospitality content.

This means that when users search for specific terms related to your pins, your content will have a higher chance of appearing in their search results, increasing the likelihood of engagement and conversions.

Pin Description Optimization

Pin descriptions in Pinterest can be optimized by using keywords to improve visibility and engagement. When crafting pin descriptions, it is important to strategically incorporate relevant keywords that are commonly searched by Pinterest users. By doing so, you can increase the chances of your pins appearing in search results and attracting more viewers.

Here are four key tips for optimizing pin descriptions:

  1. Use specific and descriptive language: Be clear and concise in your descriptions, using words that accurately represent the content of your pin.
  2. Include relevant hashtags: Hashtags help categorize your pins and make them more discoverable to users searching for specific topics.
  3. Incorporate location-based keywords: If you’re promoting a travel destination, include location-specific keywords to attract travelers interested in that particular place.
  4. Appeal to emotions: Use evocative language that resonates with your target audience and elicits an emotional response, making your pins more memorable and engaging.

Improving Search Visibility

One effective strategy for improving search visibility on Pinterest is through the use of keywords in pin descriptions. When users search for specific topics or interests on Pinterest, the platform’s algorithm scans pin descriptions to determine the relevance of the content.

By strategically incorporating relevant keywords into your pin descriptions, you can increase the chances of your pins appearing in search results and attracting more organic traffic to your Pinterest profile.

To optimize your search visibility, start by conducting keyword research to identify popular and relevant terms related to your travel or hospitality business. Then, incorporate these keywords naturally into your pin descriptions, ensuring that they accurately describe the content of the pin. Avoid keyword stuffing, as it can negatively impact your visibility and user experience.

Remember, Pinterest is a visual platform, so make sure your pin descriptions are engaging and informative, enticing users to click and explore further.

Driving Targeted Traffic

To drive targeted traffic to your travel or hospitality business on Pinterest, it is essential to strategically use keywords in your pin descriptions. By incorporating relevant keywords, you can increase the visibility of your pins and attract users who are actively searching for content related to your business.

Here are four key strategies to consider:

  1. Research keywords: Conduct thorough research to identify the most popular and relevant keywords in your industry. Use tools like Google Keyword Planner or Pinterest Trends to find the best keywords for your pins.
  2. Optimize pin descriptions: Craft compelling pin descriptions that include your targeted keywords naturally. Use descriptive language to give users a clear understanding of what your pin is about.
  3. Be specific: Instead of using broad or generic keywords, focus on long-tail keywords that are more specific to your business. This will help you attract a more targeted audience.
  4. Monitor performance: Regularly analyze the performance of your pins and adjust your keyword strategy accordingly. Identify which keywords are driving the most traffic and engagement, and optimize future pins based on these insights.

Leverage Rich Pins

By utilizing rich pins, travel and hospitality businesses can enhance their presence on Pinterest and provide users with more detailed and engaging information about their offerings. Rich pins are a feature on Pinterest that allows businesses to include extra information directly on their pins.

There are four types of rich pins that are particularly useful for travel and hospitality businesses: place pins, article pins, product pins, and recipe pins.

Place pins are perfect for showcasing hotels, restaurants, and tourist attractions. They include a map, address, and phone number, making it easy for users to find and contact the business. This extra information can increase engagement and drive more traffic to the business.

Article pins are great for sharing blog posts, travel guides, and articles about destinations. They include a headline, author, and description, helping users understand what the content is about before clicking through. This can entice users to explore the article and learn more about the destination or travel tips.

Product pins are ideal for promoting travel gear, accessories, and hotel amenities. They include real-time pricing, availability, and a direct link to purchase the product. This not only provides users with useful information but also encourages them to make a purchase.

Recipe pins are useful for travel and hospitality businesses that offer cooking classes, food tours, or have their own restaurants. They include ingredients, cooking times, and serving sizes, making it easy for users to recreate the recipe at home or decide to visit the restaurant.

Collaborate With Influencers

Collaborating with influencers can be a game-changer for travel and hospitality businesses on Pinterest. By partnering with influencers who have a large and engaged following, businesses can tap into a new audience and increase their brand visibility.

Effective collaboration techniques, such as hosting influencer takeovers or creating joint boards, can help businesses showcase their offerings in an authentic and appealing way, ultimately driving more traffic and conversions.

Influencer Partnership Benefits

One significant benefit of partnering with influencers in the travel and hospitality industry is the ability to reach a wider audience and increase brand visibility. Collaborating with influencers allows travel and hospitality businesses to tap into their existing follower base, who are often highly engaged and interested in travel content. This can result in increased brand exposure and awareness among a relevant and targeted audience.

Here are four specific benefits of partnering with influencers:

  1. Increased reach: Influencers have a loyal following that trusts their recommendations. By partnering with them, businesses can gain access to a larger audience and extend their reach.
  2. Authenticity and credibility: Influencers are seen as experts in their niche. When they promote a travel or hospitality brand, it adds credibility and authenticity to the business.
  3. Creative content creation: Influencers are skilled at creating visually appealing and engaging content. By collaborating with them, businesses can leverage their expertise to create high-quality content that resonates with their target audience.
  4. Enhanced brand image: Partnering with influencers who align with a brand’s values and target audience can help enhance the brand’s image. It allows businesses to associate themselves with trusted and respected personalities, leading to a positive perception among consumers.

Effective Collaboration Techniques

Effective collaboration techniques with influencers can greatly benefit travel and hospitality businesses. By partnering with influencers, businesses can tap into their large and engaged audiences, increase brand awareness, and drive traffic to their websites. Here are some effective collaboration techniques to consider:

Technique Description
Guest Blogging Invite influencers to write guest blog posts on your website to provide valuable content and boost your credibility.
Social Media Takeovers Allow influencers to take over your social media accounts for a day to showcase their experiences with your brand.
Influencer Events Organize exclusive events and invite influencers to attend, creating buzz and generating content for social media.
Giveaways and Contests Collaborate with influencers to host giveaways or contests, encouraging their followers to engage with your brand and participate.

These collaboration techniques can help travel and hospitality businesses leverage the power of influencers and reach a wider audience, ultimately driving growth and success.

Engage With Pinterest Community

To foster a sense of community on Pinterest, it is important for travel and hospitality businesses to actively participate in discussions and interactions with users. Engaging with the Pinterest community not only helps to build relationships with potential customers, but it also allows businesses to gain valuable insights and feedback.

Here are four strategies to effectively engage with the Pinterest community:

  1. Respond to comments and messages: When users comment on or message your pins, take the time to respond promptly and thoughtfully. This shows that you value their input and are actively listening to their needs and preferences.
  2. Join group boards: Group boards are a great way to connect with like-minded pinners and expand your reach. By joining relevant group boards, you can share your content with a wider audience and engage with other members through likes, comments, and repins.
  3. Collaborate with influencers: Partnering with influencers in the travel and hospitality industry can help increase your brand visibility and credibility. Engage with influencers by following their boards, liking and commenting on their pins, and initiating collaborations or partnerships.
  4. Participate in Pinterest events and challenges: Pinterest regularly organizes events and challenges that encourage users to create and share content around specific themes or topics. Participating in these events not only allows you to showcase your brand and expertise, but it also provides an opportunity to engage with other users who share similar interests.

Cross-Promote on Other Social Media Platforms

Continuing the discussion on engaging with the Pinterest community, travel and hospitality businesses can further promote their brand by cross-promoting on other social media platforms. This strategy allows businesses to reach a wider audience and increase their online visibility. By leveraging the power of multiple social media platforms, businesses can create a cohesive online presence and drive more traffic to their Pinterest boards.

To effectively cross-promote on other social media platforms, businesses should consider the following strategies:

  1. Share Pinterest content on Facebook and Instagram: Businesses can share their top-performing Pins on their Facebook and Instagram accounts. This not only exposes their Pinterest content to a larger audience but also encourages their followers on other platforms to engage with their Pinterest boards.
  2. Embed Pinterest boards on their website: By embedding Pinterest boards on their website, businesses can showcase their curated content directly to their website visitors. This allows visitors to easily discover and engage with their Pinterest content without leaving the website.
  3. Include Pinterest links in email newsletters: Businesses can include links to their Pinterest boards or specific Pins in their email newsletters. This provides an additional touchpoint for subscribers to engage with their Pinterest content and discover new ideas or travel inspirations.

Analyze and Adjust Your Strategy

Businesses in the travel and hospitality industry must regularly evaluate and modify their Pinterest strategies to ensure maximum effectiveness and engagement. As the platform evolves and user behavior changes, it is essential for businesses to stay up-to-date with the latest trends and adapt their strategies accordingly. Here are four key steps to help analyze and adjust your Pinterest strategy:

  1. Analyze your Pinterest analytics: Take advantage of Pinterest’s built-in analytics tools to gain insights into your account’s performance. Analyze metrics such as impressions, saves, clicks, and engagement rate to understand which pins and boards are resonating with your audience. Use this data to identify trends, patterns, and areas of improvement.
  2. Monitor industry trends: Stay updated on the latest trends in the travel and hospitality industry. Follow industry influencers, competitors, and relevant Pinterest boards to gather inspiration and stay ahead of the curve. Pay attention to popular topics, keywords, and visual styles that are resonating with users.
  3. A/B test different strategies: Experiment with different approaches to see what works best for your audience. Test various pin designs, titles, descriptions, and call-to-actions to understand what drives engagement and conversions. Use A/B testing tools and track the results to make data-driven decisions.
  4. Stay connected with your audience: Engage with your Pinterest community by responding to comments, messages, and mentions. Regularly monitor feedback and reviews to gain valuable insights into the preferences and needs of your audience. Use this feedback to fine-tune your strategy and provide a more personalized experience.

Regularly analyzing and adjusting your Pinterest strategy is crucial to keep your content fresh, relevant, and engaging. By staying proactive and adapting to the changing landscape, businesses in the travel and hospitality industry can maximize their reach and connect with their target audience effectively.

Stay Consistent and Active on Pinterest

Maintaining a consistent and active presence on Pinterest is essential for businesses in the travel and hospitality industry to effectively engage with their audience and drive results. As one of the leading visual discovery platforms, Pinterest offers a unique opportunity for businesses to showcase their offerings and inspire potential travelers.

By staying active and consistent on Pinterest, businesses can increase their visibility, attract more followers, and ultimately drive more traffic to their websites. Consistency is key when it comes to Pinterest. Posting regularly and consistently will help businesses stay on top of their audience’s minds and increase their chances of being discovered. It is important to establish a content calendar and stick to it, ensuring that pins are being shared consistently throughout the week. This will not only help businesses maintain an active presence but also allow them to plan and strategize their content effectively.

Furthermore, businesses should actively engage with their audience on Pinterest. Responding to comments, answering questions, and acknowledging followers’ interactions will help foster a sense of community and build trust with potential travelers. Additionally, businesses should actively follow other relevant accounts, repin content from influencers or industry leaders, and participate in group boards to expand their reach and connect with a wider audience.


In conclusion, implementing effective Pinterest strategies can greatly benefit travel and hospitality businesses. By harnessing everything from optimized profiles and eye-catching boards to high-quality pins and rich pins, businesses can significantly boost their visibility and engagement on this platform.

However, navigating the intricacies of social media for travel can be complex.

This is where DigiLegin, a leading travel marketing agency, comes into play. Our specialized social media services have helped businesses increase their digital footprint and improve their online engagement significantly. For instance, one of our hotel clients implemented our recommended Pinterest strategies and witnessed a 50% surge in website traffic and a 30% increase in direct bookings from Pinterest.

With DigiLegin, we don’t just promise results, we deliver them. We are your go-to social media agency for travel, equipped with the expertise and industry-specific knowledge to help your business flourish in the digital world.

Ready to Start Growing Your Business Organically on Social Media?