Unlocking Pinterest Secrets for Travel & Hospitality Success


Did you know that 72% of Pinterest users say the platform inspires them to travel?

Unlocking the secrets of Pinterest can be a game-changer for the travel and hospitality industry. In this article, we will explore the essential strategies to optimize your Pinterest profile, create compelling pins, and leverage boards for maximum engagement.

Additionally, we will delve into the use of Pinterest analytics to drive growth and success in the competitive world of travel and hospitality.

Get ready to unlock the potential of Pinterest for your business!

Why Pinterest Is Essential for Travel & Hospitality

Pinterest is an indispensable tool for the travel and hospitality industry. With the rise of social media marketing strategies for travel agencies, Pinterest has emerged as a powerful platform to showcase destinations, experiences, and services. Its visually-driven nature makes it an ideal platform for travel and hospitality businesses to engage and inspire their target audience.

One of the main reasons why Pinterest is essential for the travel and hospitality industry is its ability to tap into the wanderlust of travelers. People turn to Pinterest to search for travel inspiration, create bucket lists, and plan their dream vacations. By utilizing Pinterest strategies for travel and hospitality, businesses can position themselves as a source of inspiration and information, establishing their brand as an authority in the industry.

Pinterest allows travel and hospitality businesses to showcase their offerings in a visually appealing and organized manner. From stunning landscapes to mouth-watering cuisine, businesses can create captivating boards that capture the essence of their destination or service. By curating high-quality, eye-catching content, businesses can attract and engage potential customers, driving traffic to their website and increasing bookings.

Furthermore, Pinterest’s search functionality enables users to discover new travel destinations and experiences. By optimizing their content with relevant keywords and hashtags, travel and hospitality businesses can increase their visibility and reach a wider audience. Pinterest also provides valuable insights and analytics, allowing businesses to track the performance of their pins and boards, and adjust their strategies accordingly.

Optimizing Your Pinterest Profile for Success

To ensure success on Pinterest, travel and hospitality businesses must optimize their profiles to increase visibility and engage with their target audience consistently. With over 400 million users and a highly visual format, Pinterest provides a unique opportunity for businesses in the travel and hospitality industry to showcase their offerings and attract potential customers. Here are some key strategies to optimize your Pinterest profile for success:

  1. Use a clear and compelling profile picture: Choose an eye-catching image that represents your brand and instantly grabs the attention of users.
  2. Craft an engaging bio: Your bio should succinctly describe your business and what sets you apart from competitors. Use relevant keywords to optimize your profile’s discoverability.
  3. Create boards that resonate with your target audience: Organize your content into themed boards that align with your target audience’s interests. Consider creating boards for different travel destinations, types of accommodations, or travel tips and hacks.
Strategies for Optimizing Your Pinterest Profile
Use a clear and compelling profile picture
Craft an engaging bio
Create boards that resonate with your target audience
  1. Curate high-quality visuals: Pinterest is a platform where visuals are king. Ensure that the images you pin are of high quality and visually appealing. Use professional photography or create stunning graphics to capture the attention of users.
  2. Optimize pin descriptions: When adding pins to your boards, make sure to include keyword-rich descriptions. This will improve the discoverability of your pins and increase the chances of them appearing in search results.
  3. Engage with your audience: Regularly interact with your followers by repinning their content, responding to comments, and engaging in conversations. This will foster a sense of community and loyalty among your audience.

Creating Compelling Pins for Travel & Hospitality

One key aspect of successful travel and hospitality marketing on Pinterest involves creating visually captivating pins. In a platform where users are constantly scrolling through an endless feed of content, it is essential to grab their attention with eye-catching visuals that evoke a sense of wanderlust and excitement.

When creating pins for the travel and hospitality industry, it is important to keep in mind the unique selling points of your destination or property. Highlight the breathtaking landscapes, luxurious accommodations, and mouthwatering cuisine that sets you apart from the competition. Use high-quality, professional photographs that showcase the true essence of your offering.

In addition to stunning visuals, it is crucial to include compelling and informative descriptions in your pins. Take advantage of the pin description to provide details about the destination, activities, and amenities. Use concise and engaging language that sparks curiosity and encourages users to click through to your website for more information.

Another effective strategy is to create pins that tell a story. Instead of simply showcasing a single image, consider creating a collage of photos that depict a traveler’s journey from start to finish. This not only captures attention but also allows users to envision themselves experiencing the destination or property.

Lastly, make your pins actionable by including a clear call-to-action. Whether it’s directing users to book a room, explore a specific destination, or sign up for a newsletter, providing a clear next step will increase the likelihood of user engagement.

Utilizing Pinterest Boards to Drive Engagement

Utilize themed boards to enhance engagement with your travel and hospitality content on Pinterest. Themed boards are a powerful tool for organizing your content and creating a visually appealing and cohesive experience for your audience.

Here are three ways you can make the most of Pinterest boards to drive engagement:

  • Curate Inspiring Content: Create boards that showcase different aspects of travel and hospitality. For example, you could have a board dedicated to exotic destinations, another for luxury accommodations, and one for local cuisine. By curating a variety of inspiring content, you’ll keep your audience engaged and entice them to explore more.
  • Collaborate with Influencers: Partnering with influencers in the travel and hospitality industry can help you reach a wider audience and drive engagement. Create collaborative boards where influencers can contribute their own content and recommendations. This not only adds variety to your boards but also adds credibility and authority to your brand.
  • Encourage User-generated Content: Invite your audience to contribute their own travel experiences by creating a board specifically for user-generated content. Encourage them to use a specific hashtag or tag your account when posting their travel photos. This not only increases engagement but also creates a sense of community and encourages your audience to interact with your brand.

Leveraging Pinterest Analytics for Growth

Pinterest analytics can provide valuable insights for achieving growth in the travel and hospitality industry. By analyzing the data from Pinterest, businesses can gain a deeper understanding of their audience, identify trends, and optimize their strategies to attract more travelers and guests.

One of the key benefits of Pinterest analytics is the ability to track the performance of your pins and boards. This allows you to see which pins are resonating with your audience and which boards are driving the most engagement. By identifying your top-performing pins, you can create more content that is similar in style or topic to further engage your audience. Likewise, by pinpointing your most successful boards, you can focus your efforts on curating and optimizing those boards to generate even more interest and followers.

To give you a better idea of how Pinterest analytics can be leveraged for growth in the travel and hospitality industry, here is a table showcasing some of the key metrics and insights you can gain from Pinterest analytics:

Metric Description
Impressions The number of times your pins were shown to Pinterest users
Saves The number of times your pins were saved by users
Clicks The number of times users clicked on your pins
Engagement Rate The percentage of engagements (saves, clicks) divided by impressions
Top Categories The most popular categories among your audience


In conclusion, while Pinterest indeed holds the key to unlocking success in the travel and hospitality industry, navigating its depths can be quite challenging. By optimizing your profile, creating compelling pins, and leveraging analytics for growth, the vast potential of this platform can certainly be tapped.

But why bear the burden alone? Our agency, DigiLegin, specializes in Social Media For Travel and could be your guiding light in this journey. With our expertise, we can help you explore the secrets of Pinterest and other platforms, turning your travel business into a social media success story.

As a leading social media agency for travel, we’re equipped with strategies and solutions tailored to the unique needs of the travel industry. So why wait? Begin your journey with DigiLegin today, and watch your business soar to new heights in the most delightful and enchanting way possible.

Ready to Start Growing Your Business Organically on Social Media?