What Are Effective Pinterest Strategies for Travel Agencies?


In the world of travel agencies, Pinterest has become an indispensable tool for reaching and engaging with potential clients. With its visually stunning platform and vast user base, Pinterest offers an unparalleled opportunity to showcase travel destinations and inspire wanderlust.

But what are the most effective strategies for travel agencies to utilize on Pinterest? In this article, we will explore the techniques that can take your Pinterest presence to new heights, driving traffic to your website and ultimately boosting your business’s success.

Optimizing Pinterest Profile for Travel Agencies

To enhance their online presence and attract more potential customers, travel agencies can optimize their Pinterest profiles by incorporating visually appealing images and utilizing relevant keywords. Pinterest is a popular platform for travel social media, and travel agencies can leverage it by implementing effective social media marketing strategies. By optimizing their Pinterest profiles, travel agencies can showcase their services and offerings in a visually appealing and engaging manner.

One of the key strategies for optimizing a Pinterest profile is to use high-quality, visually stunning images. Travel agencies should curate their boards with captivating photos of destinations, accommodations, and activities. These images should be of high resolution to ensure they are visually appealing and enticing to potential customers. Additionally, travel agencies should ensure that their boards have a consistent theme and aesthetic, creating a cohesive and professional image.

Incorporating relevant keywords is another crucial aspect of optimizing a Pinterest profile. Travel agencies should conduct keyword research to identify the most commonly used search terms related to travel and hospitality. These keywords should be used in the board titles, descriptions, and pin descriptions. By including relevant keywords, travel agencies can improve the discoverability of their pins and boards, increasing their visibility and reach on Pinterest.

Furthermore, travel agencies should take advantage of Pinterest’s features such as Rich Pins. Rich Pins allow travel agencies to provide additional information about their services, such as pricing, availability, and reviews. By enabling Rich Pins, travel agencies can provide a more comprehensive and informative experience for potential customers, increasing their chances of conversion.

Creating Engaging Travel Boards on Pinterest

Travel agencies can create engaging travel boards on Pinterest by curating a diverse range of captivating content related to destinations, activities, and travel tips. By showcasing stunning visuals and providing valuable information, travel boards can attract and inspire potential travelers. Here are some key elements to consider when creating engaging travel boards on Pinterest:

  1. Board Name: Choose descriptive and catchy names for your boards that capture the essence of the content they represent. For example, ‘Exotic Beach Destinations’ or ‘Adventure Activities Around the World.’
  2. Board Cover Image: Select eye-catching cover images that instantly grab the attention of Pinterest users. Use high-quality visuals that showcase the uniqueness of each destination or activity.
  3. Content Variety: Curate a mix of content types, including destination photos, travel guides, packing tips, and insider recommendations. This variety keeps the boards interesting and informative.
  4. Organization: Arrange your pins in a logical and visually appealing manner. Create sections within each board to categorize content based on themes, regions, or activities. This makes it easier for users to navigate through your boards.
  5. Collaboration: Collaborate with influencers, travel bloggers, and other industry experts to contribute to your boards. This not only adds credibility to your content but also expands your reach to their followers.

Creating engaging travel boards on Pinterest is an effective way for travel agencies to showcase their expertise, inspire travelers, and drive traffic to their websites. By following these strategies and continuously updating your boards with fresh content, you can establish a strong presence on Pinterest and attract an engaged audience of potential travelers.

Utilizing Rich Pins for Travel Inspiration

One effective strategy for travel agencies on Pinterest is utilizing rich pins to inspire travelers. Rich pins are a powerful tool that allows agencies to provide more information and context about their travel destinations, accommodations, and activities, making it easier for users to plan and book their trips.

Here are three ways travel agencies can leverage rich pins for travel inspiration:

  • Destination pins: With rich destination pins, agencies can provide detailed information about a particular location, including the best time to visit, popular attractions, and recommended itineraries. By showcasing the unique features and experiences of each destination, agencies can pique the interest of potential travelers and inspire them to explore new places.
  • Accommodation pins: Rich pins for accommodations enable travel agencies to showcase the different types of accommodations they offer, such as hotels, resorts, and vacation rentals. Agencies can provide important details like pricing, availability, and amenities, helping users make informed decisions and choose the perfect place to stay.
  • Activity pins: By using rich pins for activities, travel agencies can highlight the various activities and experiences available at their destinations. Whether it’s snorkeling in crystal-clear waters, hiking through lush forests, or exploring historical landmarks, agencies can provide captivating visuals and detailed descriptions to inspire travelers to try new adventures.

Collaborating With Influencers on Pinterest

Through collaboration with influencers, travel agencies can expand their reach and engage with a wider audience on Pinterest. Influencers are individuals who have a significant following on social media platforms, and their recommendations and endorsements carry weight with their audience. By partnering with influencers, travel agencies can tap into their influence and leverage their expertise to promote their brand and offerings on Pinterest.

Collaborating with influencers on Pinterest can yield several benefits for travel agencies. Firstly, influencers have a dedicated and engaged fan base who trust their recommendations. By working with influencers, travel agencies can gain access to this audience and increase their brand awareness. Secondly, influencers often have a deep understanding of their followers’ preferences and interests. By leveraging this knowledge, travel agencies can create tailored content that resonates with the influencer’s audience, leading to higher engagement and conversion rates. Lastly, collaborating with influencers can also provide travel agencies with valuable user-generated content, as influencers often share their travel experiences and recommendations on their Pinterest boards.

To illustrate the potential benefits of collaborating with influencers on Pinterest, consider the following table:

Benefits of Collaborating with Influencers on Pinterest
Increased brand awareness and reach
Access to a dedicated and engaged audience
Tailored content that resonates with the target audience
User-generated content for travel agency promotion

Driving Traffic to Your Travel Agency Website Through Pinterest

To effectively drive traffic to their travel agency website, Pinterest offers travel agencies a powerful platform to showcase their offerings and attract potential customers. With its visually appealing format and highly engaged user base, Pinterest can be a valuable tool in increasing website traffic and ultimately driving sales.

Here are three effective strategies for driving traffic to your travel agency website through Pinterest:

  • Create compelling and visually engaging pins: To catch the attention of Pinterest users, it’s crucial to create eye-catching pins that showcase your travel agency’s offerings. Use high-quality images, vibrant colors, and compelling text to entice users to click through to your website. Additionally, consider using Pinterest’s Rich Pins feature, which allows you to add more detailed information, such as pricing and availability, to your pins.
  • Optimize your pins for search: Pinterest is a search engine in itself, so optimizing your pins for search is essential. Conduct keyword research to understand what terms users are searching for related to your travel agency’s offerings. Incorporate these keywords in your pin titles, descriptions, and hashtags to improve the discoverability of your pins.
  • Engage with the Pinterest community: Building a strong presence on Pinterest involves active engagement with the platform’s community. Follow relevant boards and users, repin and comment on their content, and participate in group boards and collaborations. By engaging with others, you increase the chances of your pins being seen by a wider audience, thereby driving more traffic to your website.


In conclusion, implementing effective Pinterest strategies can vastly enhance the success of travel agencies. Optimizing profiles, creating engaging boards, utilizing rich pins, and collaborating with influencers can all play a part in increasing visibility and reaching a wider audience.

And this is where DigiLegin, a specialized social media agency for travel, can make a significant difference.

Our experience and understanding of Social Media For Travel can drive traffic to your websites through Pinterest, leading to higher conversion rates and ultimately, more bookings. A compelling statistic that underscores the potential of our strategy is that 80% of Pinterest users have made a purchase based on the content they discovered on the platform.

This highlights the potential for travel agencies to tap into this engaged audience, especially with the expert guidance of a seasoned travel social media agency like DigiLegin.

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